Daniela Dukova

Lisbon Congress

Event branding

This branding was created for the annual congress of the ALDE Party in Lisbon, Portugal. The topic of the congress was “Reclaiming Liberalism” which inspired me to show the transformation of the party through one of its symbols – the liberty bird. The idea of the identity was to use drawing, more precisely scratches, because a scratch is the phase where the image transforms and change states – the dynamic phase of a drawing. So I drew a bird during its transformation from a static position to movement – the taking of flight – to represent upward progress.